WooCommerce Launches Woo Express

 WooCommerce has launched Woo Express, a new managed hosting product that uses WordPress.com’s infrastructure and relieves store owners of the responsibilities of hosting and maintenance. The company soft-launched Woo Express in early March with a small selection of visitors but has concluded that phase and opened it up to the public.

Woo Express provides a selection of extensions already installed and professionally-designed themes but is built with the same open source platform that allows store owners to install any plugin or theme. Merchants can use WooCommerce Payments or any other payment gateway they choose. The plans also include automated backups, security scanning, and a custom domain and SSL certificate.

At WooSesh in October 2022, the company announced it was working on a hosted WooCommerce solution just as GoDaddy had launched an open access preview of Managed WooCommerce Stores to US-based customers, and Bluehost launched its WooCommerce offering a month prior. The drive to provide a more customized, user-friendly onboarding experience beyond simply having WooCommerce pre-installed, is getting more competitive.

Pricing for Woo Express’ hosting plans comes in slightly more expensive than GoDaddy’s introductory $20.99/mo pricing (renews at $29.99/mo) for the most basic plan, but cheaper than GoDaddy’s mid-tier and upper-tier plans which start at $99.99/mo and $149.99/mo.

Bluehost sits at the budget end of the WooCommerce hosting spectrum with plans starting at $9.95/mo (renews at $24.95/mo) and an upper end plan at $12.95/mo (renews at $39.95) that adds the ability to manage product inventory across Etsy, Amazon, and eBay from a consolidated dashboard via Ecomdash.

Woo Express pricing on 4/19/2023

Comparing plans across managed WooCommerce hosts isn’t straightforward as they all offer different features for a variety of stores at different pricing tiers. One major differentiator is the extensions bundled with the plan.

Although WooCommerce may be late to the game in offering a managed hosting solution, the makers of the e-commerce software have a clear advantage with their position in the WooCommerce ecosystem and a marketplace of more than 800 products. Woo Express has launched with a compelling set of commercial extensions bundled into the hosting plans, including product add-ons, product bundles, gift cards, min/max quantities, back in stock notifications, brands, product recommendations, subscriptions, in-person payments, shipment tracking, and more. Storeowners who were to purchase all of these extensions individually would spend far more than the annual cost of Woo Express hosting.

Woo Express Goes All-In on Block-Based Stores

WooCommerce is still working through the process of “blockifying” all aspects of store templates, and Woo Express is ready to carry the standard with a block theme as the default when customers sign up.

“One of our goals for Woo Express is to give new merchants the best of everything WordPress offers — the site editor and the blocks we’ve built for WooCommerce mean you can create a beautiful site to express your brand without coding knowledge,” WooCommerce COO Warren Holmes said.

“Woo Express ships with Tsubaki as the default, a modern, commerce-focused, block-based theme. We’ve made it easier for new merchants to get started with this theme by creating default content powered by our blocks. That includes the new cart and checkout blocks, which provides a more delightful experience for shoppers and better conversions for merchants.”

A few other commercial themes Automattic designed for Woo Express include Amulet, Zaino, Tazza, and Thriving Artist. Store owners are also free to install any theme from the wide world of WooCommerce themes, not just the ones included in the hosting plan.

Woo Express has a 14-day free trial so prospective hosting customers can try out the bundled extensions, themes, and the environment to see if it will fit their needs. The onboarding experience was designed to be friendly for merchants but developers still have access to everything under the hood.

“With every managed WordPress.com environment, you get access to a native GitHub integration, you can run WP-CLI commands, check server logs, access to DBs directly and set up your workflows through SSH and SFTP, and much more,” WooCommerce developer advocate Stephanie Pi said in a post outlining the new product on the company’s Developer blog.

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Source: WooCommerce Launches Woo Express